Company

gluten-free-bakery-co-stall
The Gluten Free Bakery Co was founded in February 2016 by partners Carl Derving and Gemma Goffin, manufacturing artisan Gluten Free baked foods, using high quality ingredients.

The company was established out of frustration of the lack of and sometimes non-existent fresh food options for those who require a Gluten Free diet. With Gemma having Coeliac Disease, the couple were limited to where they could eat when away from the home, as food retailers either did not have gluten free options or only offered long life packaged products, which lacked taste and could just as easily be purchased from the supermarket at a lower price.

The business started by approaching food retailers such as coffee shops, delicatessens and cafes in a bid to improve choice, but hit resistance. Retailers who did not provide Gluten Free food chose not to as they had no demand, but failed to realise that those who required Gluten Free food were not entering their premises because they knew they did not sell the products they wanted and hence the retailer was not seeing the demand. For those who did sell Gluten Free food, they were hesitant to purchase fresh food out of fear of wastage (due to possible low demand) and instead favoured packaged food with a long shelf life and poor taste.

In September 2016, the business pivoted and made the decision to sell direct to the consumer as they knew the demand was there. Due to the inflexibility, risk and cost of leasing commercial premises, the decision was made to purchase a custom made stall and hire a pitch at a local market that had a huge footfall, as well as offer the facility to pay for products using a debit or credit card.

In October 2016, the business started trialing its products at Beverley Market each Saturday followed by the Humber Bridge Farmers Market on December 4th. Due to the low demand at Beverley and the huge success at Humber Bridge, the business ceased its stall at Beverley on December 17th 2016.

On March 1st 2017, the business launched its online store which allows people to order food for either home delivery within a 10 mile radius of HU4 6EB or for collection from the premises.

The food is prepared in a home kitchen which is completely Gluten Free and was awarded a food hygiene rating of Very Good (5) by Hull City Council in March 2016.